NingNing Zhang born in Beijing went to Canada for tertiary education at age of 17. Following a degree in Destination Management, she worked for Parks Alberta for 3 years. She moved to Australia in 2007 to follow her passion in Education and Marketing. She has gained another degree with La Trobe University in Strategic Marketing, then stayed and worked at the University for 7 years. Ning is now the Managing CoDirector of Global City Connect: an international company focused on building value-based relationships for Australian government organizations, industries and businesses.
Ning is also the Chair of the Bendigo Sister City Association, she represents the Mayor of City of Greater Bendigo at international conferences to help improve trade and partnership opportunities for regional communities. She recently presented at the Victorian Parliament on the revolutionary concept of creating value for Sister City Relationships through strategic engagement, alignment and creating an activation plan that focuses on tangible outcomes in the areas of education, agribusiness and tourism for local governments.
Ning’s work in the mining and resources industry includes consulting to Mandalay Resources who export mineral concentrate product to the Hunan Province in China. In this role Ning leads by challenging the traditional concentrate marketing agency structures, including helping to build profile and forming direct relations with Chinese clients. This is forging a new platform that delivers both stronger trade and cost efficiencies. Ning has been invited to 2018 IMARC in Melbourne as the key-note speaker in the Asia Focus on the topic of Sustainable Collaboration with China.
In a sense, Ning is constantly educating her clients in how to create mutual prosperity through developing deeper understanding of culture and building genuine people-to-people relationships within the trade dynamic. This is facilitated through the delivery of direct consultation services, leading outbound delegations, facilitating transparent workshops, and inbound training initiatives.
Over recent years particularly, Ning has built strong networks within China and across Australia including all levels of government. This creates pathways for accelerated growth opportunities. Ning has direct relationships with Jiangsu and Hebei Provincial Governments in China. Global City Connect recently signed MOUs with Nantong (Jiangsu), Haimen (Jiangsu) and Zhangjiakou (Hebei) for the purposes of exploring and activating cooperative relationships for Australian government organizations and industries. Ning is also working closely with the off-shore offices of AusTrade and State Government Commissioners, this builds confidence for clients in that trust, market access and trade negotiations happen in an open and collegiate manner.
In Australia, Ning works closely with industry leaders; including ANZ International on the Be Trade Ready Program to facilitate investment and acceleration programs, RMIT University to facilitate inbound government delegations, Kangan TAFE developing international marketing platforms and engagement, and many local governments to develop and activate international engagement strategies.
NingNing Zhang will be presenting on Promoting sustainable collaboration between Chinese enterprises and the international market in mining industry within the International & Local Opportunities session at IMARC. Download the programme.